Media training

If you want to write the sort of press release that makes an Editor's day...

If you want to put facebook and twitter at the centre of how you connect with your consumers...

If you want to be able to handle a crisis in a cool and effective way.........

If you want to do any of these things, and more, then newsleader can help.

Using 20 years experience in broadcast news, Justin's services to non-broadcast clients include but aren't limited to:

 Broadcast interview training.Analysis of local / national media and the opportunities they offer.Support with planning a media strategy.Workshops on how to podcast and the effective use of social media.Coaching to write impactful press releases.Crisis management training.

Read Justin's blog on What The Press Wants here.

5. First up, the big picture stuff. Understand how twitter - and social media - plays a part in your organisation's communications strategy.

4. Know the twitter etiquette. If you don't know your hashtag from your re-tweet, you need to get up to speed.

3. Don't over tweet. Otherwise, you risk waffling about nothing in particular and you'll annoy (and lose) followers.

2. Interact. twitter is not a one way thing. Build rapport and relationships by replying to tweets.

1. Let your personality come across to connect and engage with your followers. BUT, don't go too far and ruin your credibility. Be informal but always remain professional.

Images courtesy of Marketing: the art of

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